The coaching Phenomenon has exploded in the real estate world in recent years, with countless agents claiming to have been coached by their own coaches, who teach them how to become better. This is all over the place, from network marketing to realty to foreclosures. The coaching phenomena has even spread into the media, with shows like "The Biggest Loser" and "The Biggest Loser: Home Edition." The Coaching Phenomenon is also taking hold in the business world, with companies like Starbucks training employees on how to be better salespeople. There's even a whole sub-movement dedicated to the phenomenon. If you're wondering if there is a catch, or if this could really be applied to you (or to your business), keep reading.
So what is the coaching phenomenon? It's a phenomenon wherein coaches become so good at what they do that people claim that they were taught by their own personal coaches (not by some outside force, as is the case with most leadership development efforts). Coaches are said to have figured out what needs to be changed about the people who are leaders of their businesses, in order to enable them to become more effective and successful. The Coaching Phenomenon isn't a one-off phenomenon. It's been around for decades, with a resurgence in popularity currently.
Now, if you ask me, I think it's probably due to three things. First of all, I believe that everyone learns more through direct experience than through textbooks or lectures. Secondly, there's an element of psychology present in what people learn when they're being coached; people learn from the actions of the people they are around, rather than the words that are being used. Finally, I believe that the concept of the Sr. VP model is just too complex for most people to grasp, so they seek help from someone who can simplify it.
So, what is the Coaching Phenomenon in terms of personal development? Well, the concept of the coaching phenomenon is exactly what it is in sales and marketing, but it applies to leadership development. It means that if you are trying to become a better leader, you need to take the time to sit down and talk to yourself, identifying your fears and insecurities, and how these are inhibiting you from leading effectively. You also need to identify the benefits that leadership gives you; these come from the actions that you take, rather than just the words that are being spoken.
Once you have identified your current situation, you then need to figure out what you're currently coaching. If you're working in an organization as a Sr. VP, you may need to check into learning about leadership styles and finding a way to transition into a more positive leadership role. This transition might require training, new methods of thinking, and so on. If you're currently coaching in an executive position, you might find that you need to think about hiring a trainer. However, this is probably something that you would consider before becoming a coach.
The point of all of this is that the coaching phenomenon is much bigger than many of us think. Many people assume that all the big business coaches are working in the major firms, with big offices, high powered offices, well-known names, etc. However, everyone needs a small bit of help along the way. As far as what kind of help a person might need, this really comes down to the type of person you are and the type of coach you're looking for. Real estate agents need coaches, corporate coaches, family coaches, sales coaches, etc.
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