There is a big difference between a consultant and a coach. If you've ever been to a business consulting conference, you've probably met with a number of people who have described themselves as a coach. These self-proclaimed coaches usually have no expertise in the field and often spend a lot of time trying to convince their clients that they need their help. In some cases, they may even push their customers to go to the extra expense to get the services that they need. Although some companies take advantage of such consulting tactics, they are not the norm.
The difference between a consultant and a coach can be defined in a few simple terms. Consultants are experts at providing guidance on a given topic. They don't give specific advice or offer specific solutions. Rather, they offer general tips and ideas. When it comes to resolving conflict, consultants often bring with them a wealth of information from their past experiences. This helps them to offer solutions that other people would find hard to come by.
On the other hand, coaches are more direct. A coach provides direct instruction to help people take the right actions. For example, if a customer wants to buy a particular product but doesn't know how to make a purchase, a coach would step in and provide specific guidance as to what the best method for buying would be. The same can be said for conflict resolution.
The biggest difference between a consultant and a coach is that coaching requires direct interaction with clients. However, many coaches provide training and other resources for consulting clients so that they can have a more hands-on approach. Many times, these coaching sessions last only a few minutes, whereas a consulting session could stretch into an afternoon. Still, consultants have a much deeper level of expertise than a coach because they've been where the action is.
Of course, all businesses have a core group of clients that generate the most revenue. These are the ones most likely to want to work with a personal coach or consultant. Ideally, these individuals represent a cross section of the business's demographics. More importantly, they are usually highly committed to the business, have tried the system, and understand the risks and rewards inherent in being an entrepreneur. Therefore, the opportunity to gain insight from these people represent a huge opportunity to build long-term client relationships.
In short, there really isn't any difference between a coach and a consultant. The roles simply evolved. In the new age of business, we now call that innovation, transformation, or learning curve. It's a much healthier and rewarding experience for everyone involved.
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